Advertising and Sponsorship
Marketing spend is often the first casualty in an economic downturn. Yet, global sponsorship marketing continues to rise, and Jump racing has too. The reasons are manifold, but include consumer fatigue with orthodox advertising and the growth of technology allowing viewers to skip commercials. It is no coincidence that broadcasters have recently been offered the opportunity not just to increase sponsor credits, but for product placement within programming. Integrating your marketing message into sports content through sponsorship is much more effective than straight advertising and builds an affinity with your targeted audience.
Being a sponsor at Cheltenham says something rather special about your company. All our events offer cachet, large audiences and enthusiastic response from broadcasters, media partners and event spectators. Over 400,000 pass through our gates every season, and over 11m viewers tune into our races broadcast live on Channel 4 and Racing UK. Add to that over 3.5m page impressions on our web site and media partnerships to reach many hundreds of thousands of readers on both sides of the Irish Sea and the commercial reasons to associate your company with Cheltenham become compelling.
But it's the racing at Cheltenham that sets this unique venue apart from the competition. Cheltenham is the stage on which every player wants to perform at their best. Owners, trainers, riders, and stable staff all aspire to win at the spiritual home of the sport. This confluence of ambition makes each one of our races highly competitive and coveted and brings together a critical mass of horseracing spectators and media interest.
Our racing partners include a diverse range of businesses, from construction to financial services, from bookmakers to beverage brands, from media owners to leisure solutions, all imbued with a desire to align their businesses to the magic of Cheltenham. You can download examples of some successful case studies here, or view our short film to understand how you might you any or all of or communication channels to lift your brand or company profile.
Guinness Case Study
JCB Case Study
We pride ourselves on a flexible approach to our customers. Call us and allow us to understand your objectives, before proposing a suitable sponsorship solution. You can also find background information on the sport's commercial credentials at http://www.jump-racing.com/
For more information please call:
Peter McNeile, Director of Racing on 01242 537 600
e-mail peter.mcneile@jockeyclubracecourses.com
Cheltenham Business Club
The Cheltenham Business Club offers exceptional value for money and outstanding opportunities to entertain and impress your business clients, colleagues and associates in an affordable but highly effective style at the home of Jump racing. On nominated racedays, Business Club members and guests have use of a private hospitality facility with stunning views over the Racecourse and Parade Ring with the emphasis on business networking and entertaining. You'll have a dedicated host to look after you, a talk through the racecard by a racing personality and your business listed in the racecard each day plus many other benefits, special offers and invitations exclusive to Cheltenham Business Club members. In advance of each meeting Members will receive four complimentary tickets (two at The Festival) with car labels and the opportunity to purchase guest badges. 2010/2011 dates are Friday 15
October, Friday 10 December, Wednesday 16 March, Thursday 14 April and Wednesday 4 May.
Membership costs £425 + VAT plus a £50 joining fee, providing excellent business entertaining value for money. For further information please call 01242 537 654 or email rebecca.morgan@jockeyclubracecourses.com